Lester Golden
1 min readDec 3, 2024

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The old muscle jobs that encoded working class male identity aren't coming back. So one of the purposes of reshoring mfg is to revalue male labor that's been exposed to 50 years of global competition in order to reestablish the value of those men in the eyes of their potential mates. The mating market is a market and both sides of it status meter each other relentlessly, though along different axes.

I remember an interview in the book The Politics of Resentment with an underemployed handyman in rural western Wisconsin, who'd earned a good living as a welder. He said, "I don't want to work in healthcare or serving people. I want to work with my hands." No way he'd take what he viewed as a girlie service sector job.

He was a 2x Obama voter who switched to Trump because he said he got nothing from Obama, so he said, nihilistically, "let it blow".

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Lester Golden
Lester Golden

Written by Lester Golden

From Latvia & Porto I write to share learning from an academic&business life in 8 languages in 5 countries & seeing fascism die in Portugal&Spain in1974 & 1976.

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