Putin runs a Russian speaking Mongol empire of tributary mafia governance.

The stem cells of the Dutch inspired West vs the rest: the rules are above the rulers instead of the reverse. An utterly tribal and clan driven Arab world imprisoned in a theocratic identity narrative is incapable of copying Dutch-Anglo-American rules above the rulers modernity as Japan, Singapore, Taiwan, South Korea, Israel did. They'll keep trying to have modernization without westernization, and fail, because their Islamic identity can't allow gender equality.

China, like Russia, is a hyper centralised extractive rulers make the rules empire surrounded by enemies that fear it. So soft power is a Chinese and Russian oxymoron.