I have the financial scars from multiple crashes to prove I know "something special" from a generation of market history. But if I hadn't read a pile of history and investment books, I'd have no idea how to properly communicate basic financial literacy to a mechanical engineer, farmer or furrier. An intelligent and open-minded farmer or furrier would recognize that he is as ignorant of my profession as I am of his. Therefore he'd see he has something to gain in reading what I write from my course subtitled "The History of Human Financial Stupidity--including mine" in order to preserve the assets earned from his work. Making money and managing money are temperamental opposites. Those who spend their whole lives making money in operational businesses usually find this temperamental pivot extremely difficult without outside assistance from those educated in it by a combination of experience and scholarly effort they've never had the time or inclination to engage in. Without it they just become patsies in Wall Street's poker game of transferring wealth from the weak to the strong.