All investors live between:
1. Scylla: miss the ten best days of a bull market and you halve your returns. Nobody can time the market. Not you, not me, not Ray Dalio, not Michael Burry, not Buffett.
2. Charybdis: If you bought at the peak in 1929 you broke even in 1948 or 1954, with and without dividends. If you bought the Nasdaq at the 3/2000 peak, you took more than 16 years to break even.
I agree that the average investor is completely incapable of navigating between these two monsters.
The average investor need only:
1. Avoid all hyped assets and live FOMO-free.
2. Have a very long time horizon--get rich slowly from compounding dividends.
3. Buy shares in businesses he understands that have durable competitive moats. When Mr. Market puts them on sale, buy like an oversexed man in a harem (a 1974 Buffettism). Then forget about them for 10 years. His only advantage is in having a much longer time horizon than the average fund manager's career.
4. Keep dry powder for when a market crash puts those businesses on sale again. Know what you want to pay for them.
5. If you understand options, sell puts supported by your dry powder on those stocks at the below the money price you want to own them at. It's like reserving a hotel room on Priceline, but you don't care what night you get the room over the next 6-12 months.
Here's how I did it selling pricy high volatility naked puts on Gamestop: https://medium.com/p/628f404b38df/edit . When fear is overpriced, sell some.
6. Put some of your money in assets uncorrelated or reverse correlated to market indexes or alternative assets: precious metals, commodities, treasuries.
Human nature--our relationship with fear and greed--will never change. So the game will never change. If you don't love investing as a game, don't play. Asking those who don't love investing as a game to play it is like putting a basketball player on a hockey rink. Lots of falling and bruises with no goals.